l'occitane travel retail
Why General Travel Missed Trends as L’Occitane Leaps
In 2023, General Travel’s high-touch duty-free corridor held just 13% of total travel retail sales, leaving the segment lagging behind emerging micro-retail experiences. The brand missed the shift toward immersive, scent-driven kiosks that L’OCCITANE is now rolling out under new leadership. General Travel: Industry Insight Through the L’